by Angela Guess

According to a recent release out of the company, “Frankly Inc., a leading content, engagement, and monetization platform for brands and media companies, launched Frankly Data, a highly-effective ad targeting program for media publishers to drive transformational digital revenues by leveraging their existing sales teams. The Frankly Data program has integrated the company’s proprietary technology and best-in-class data partners to offer the industry’s first comprehensive, data-as-a-service product. Frankly Data enables media publishers to deliver cross-platform, hyper-targeted audience segments with operational marketing support down to the local advertising sales executive. The program will leverage first-, second- and third-party data, drawn from Frankly-powered web, mobile and OTT platforms, and also offer strong sales support at the local field sales level, to enable an end-to-end sales process that is aimed at driving strong incremental digital revenues for traditional local media companies.”

The release adds, “In addition to Frankly’s proprietary data and technology platform, the company has teamed up with leading partners such as Krux and Reveal Mobile to offer media customers and advertisers a holistic view of the consumer across devices through data management, GPS, and Bluetooth beacon-enabled services. Frankly Data and its partners believe that people data, responsibly collected and managed, delivers more valuable, personal, and scalable marketing, media, and ecommerce experiences.”

Read more at PR Newswire.

Photo credit: Frankly