According to a recent press release, “Experian has launched a powerful new analytics solution across its Europe, Middle East and Africa region (EMEA) to help businesses make faster, more reliable and better-informed decisions. Experian Ascend Analytics on Demand is a fully integrated big data and analytics platform, and it comes at a time when emerging data sources, advanced analytics, insight and digital transformation are front-of-mind for many decision-makers. A recent survey found just 30% of senior decision-makers are currently making use of the full potential of data analytics software, two in five say they still base their performance on subjective opinion and instinct and 78% plan to invest in advanced analytics capabilities within the next 12 months.”

The release goes on, “Experian Ascend Analytics on Demand is designed to meet these needs by offering businesses of all sizes access to a wide range of anonymised Experian data in combination with industry-leading analytical tools and expert consultancy support, allowing users to rapidly identify the key insights that will best serve their customers and drive growth. Francesco Nazzarri, Managing Director of Commercial Strategy for UK&EMEA at Experian, says: ‘To effectively compete in today’s economy, businesses must be able to quickly use and understand a vast range of data assets, to move at speed with their market and consistently deliver outcomes that best serve their customers. Ascend does exactly that. It quickly converts vast quantities of data into smart, actionable insights by leveraging the latest analytical innovation, machine learning and artificial intelligence tools’.”

Read more at Business Wire.

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