by Angela Guess

According to a recent press release, “Emarsys, a leading global B2C marketing cloud company,announces the launch of Emarsys AI Marketing (AIM) that will revolutionise the role of marketers, and increase revenue and return on investment (ROI) for global brands. The new, disruptive capabilities of AIM will alleviate the marketer’s burden, not by adding more disparate tools, but by simply and effectively bridging the gap between complex data science and executing truly personal omnichannel campaigns at scale. AIM also provides progressive marketers with a powerful, but hype-free and tangible AI solution with previously unexperienced capabilities, such as personalised incentive recommendations with just a flip of a switch, and significant business value with potential revenue uplift of more than 28%.”

The release continues, “According to Forrester, 40% of loyalty marketers struggle with personalisation. Emarsys AIM allows progressive marketers to be more empathetic and focus on one-to-one engagement with their customers, but at scale and enabled by AI that removes the burden of operational and execution tasks. By allowing marketers to focus more on strategy, content and creative, global brands in the e-commerce, retail, travel and other B2C industries can expect more engaged customers, improved loyalty and increased revenue, thereby achieving greater ROI. Marketers will interact with AIM through a unique and intuitive user experience (UX) portal that embeds enhanced features into the Emarsys B2C Marketing Cloud. AIM automates the timing, content and communication channel by using intelligence developed through analysis of over two billion Emarsys unified customer profiles.”

Read more at PR Wire.

Photo credit: Emarsys