by Angela Guess

A new press release reports, “Datorama, a global marketing intelligence company, today announced the launch of Datorama SmartLenses. Leveraging Datorama’s AI-powered Marketing Intelligence platform and extensive marketing domain expertise from working with thousands of brands, agencies and publishers, SmartLenses provide marketers with one-click dashboards for their popular marketing data sources to optimize performance, impact and customer loyalty. Today’s release of SmartLenses extends Datorama’s value to customers by guiding marketers to the right, in-depth KPIs, performance metrics, trends and campaign breakdowns to measure and improve upon — all while automating and streamlining the process of data integration, data modeling and visualization in a single step. With SmartLenses, marketers can now go from data to smarter decision making in seconds.”

The release goes on, “In an age where marketers are overwhelmed with an ever-increasing array of customer touchpoints and technology, Datorama’s software-as-a-service (SaaS) platform centralizes all of their data to form a single source of truth. The core of this unified approach to marketing intelligence is measurement expertise in tandem with AI-powered technology that helps marketers take control to connect, unify, analyze and act on all their data. Building on these capabilities, SmartLenses assist marketers by establishing the right measurement solutions for key data sources within the platform.”

DWA’s Associate Director of Web Analytics and Data Insights, Mollie Parker, commented, “DWA’s mission is to deliver game changing marketing strategies for all of our clients, harnessing data to continually optimize performance and transform conversations with business decision makers. Our partnership with Datorama has helped us execute on our mission and continually advance our client relationships… SmartLenses reaffirm Datorama’s market leadership in delivering solutions for our teams to get to the top insights across all of our channels, campaigns and audiences. This puts us in the driver seat to apply our knowledge and best practices to optimize performance and impact in the moment — driving better relationships and outcomes at scale across our clients.”

Read more at Marketwired.

Photo credit: Datorama