A new press release reports, “DataStax, the leading provider of the always-on, active-everywhere distributed hybrid cloud database built on Apache Cassandra™, today announced Condé Nast is using DataStax Enterprise (DSE) to improve customer experience and engagement through optimization, increasing click-through rates by 30 percent. Condé Nast, a premier media company renowned for producing the highest quality content for the world’s most influential audiences, attracts more than 144 million consumers across its industry-leading print, digital, and video brands. With more than 20 brands, including Wired, Vogue, GQ, and Vanity Fair, Condé Nast sought to improve audience engagement of its more than 100 million monthly unique visitors.”

The release continues, “With DSE, a globally distributed and scalable intelligent data platform, and DataStax Managed Cloud, a fully-managed, white glove service, Condé Nast created an optimized customer experience and found from internal benchmarks: improved digital click-through rates by 30%; sped up its ‘Feature Store’ by 650%; improved backend system performance of 1,800 reads per minute in less than 4 milliseconds and 1,800 writes per minute in less than 10 milliseconds.”

Antonino Rau, Director of Data & Intelligence at Condé Nast, commented, “Insights from multivariate testing, powered by DataStax, have allowed us to build an optimized customer journey and improve engagement… DataStax has enabled us to quickly prototype and deploy numerous projects, including our Feature Store service, which helps us build highly curated datasets for machine learning and accurately predict and react to user behavior. The performance, scale, and reliability we have achieved with DataStax has drastically improved our products.”

Read more at DataStax.com.

Image used under license from Shutterstock.com