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About the Webinar

The difficulty of implementing Data Strategy concepts often goes underappreciated, especially the multifaceted nature of the challenges that need to be met. Deficiencies in organizational readiness and core competence represent clearly visible problems faced by data managers, but beyond that there are several cultural and structural barriers common to virtually all organizations that must be eliminated in order to facilitate effective management of data.

In this webinar, we will discuss these barriers—the titular “Seven Deadly Data Sins”—and in the process will also:

• Elaborate on the three critical factors that lead to strategy failure
• Demonstrate a two-stage Data Strategy implementation process
• Explore the sources and rationales behind the “Seven Deadly Data Sins,” and recommend solutions and alternative approaches

About the Speaker

Peter Aiken

Founding Director, Data Blueprint

Peter Aiken is an acknowledged Data Management (DM) authority. As a practicing data consultant, professor, author, and researcher, he has studied DM for more than 30 years. International recognition has come from assisting more than 150 organizations in 30 countries. He is a dynamic presence at events and author of 10 books and multiple publications, including his latest on Data Strategy. Peter also hosts the longest running webinar series dedicated to DM (hosted by dataversity.net). In 1999, he founded Data Blueprint, a consulting firm that helps organizations leverage data for profit, improvement, competitive advantage, and operational efficiencies.  He is also Associate Professor of Information Systems at Virginia Commonwealth University (VCU), past President of the International Data Management Association (DAMA-I), and Associate Director of the MIT International Society of Chief Data Officers.

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