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About the Webinar

Organizations across most industries make some attempt to utilize Data Management and Data Strategies. While most organizations have both concepts implemented, they must fully understand the difference to fully achieve their goals.

This webinar will cover three lessons, each illustrated with examples, that will help you distinguish the difference between Data Strategy and Data Management processes and communicate their value to both internal and external decision-makers:

• Understanding the difference between Data Strategy and Data Management
• Prioritizing organizational Data Management needs vs. Data Strategy needs
• Discuss foundational Data Management and Data Strategy concepts based on “The DAMA Guide to the Data Management Body of Knowledge” (DAMA DMBOK)

About the Speaker

Peter Aiken is acknowledged to be a top Data Management (DM) authority. As a practicing data consultant, author, and researcher, he has been actively performing and studying DM for more than 30 years. His expertise has been sought by some of the world’s most important organizations and his achievements have been recognized internationally. He has held leadership positions and consulted with more than 75 organizations in 21 countries across numerous industries, including defense, banking, healthcare, telecommunications, and manufacturing. He is a sought-after keynote speaker and author of multiple publications, including his latest, “The Case for the Chief Data Officer” and “Monetizing Data Management.” Peter is the Founding Director of Data Blueprint, a consulting firm that helps organizations leverage data for competitive advantage and operational efficiencies. He is also Associate Professor of Information Systems at Virginia Commonwealth University (VCU) and past President of the International Data Management Association (DAMA-I).

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