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About the Webinar

Data Architecture is foundational to an information-based operational environment. Without proper structure and efficiency in organization, data assets cannot be utilized to their full potential, which in turn harms bottom-line business value. When designed well and used effectively, however, a strong Data Architecture can be referenced to inform, clarify, understand, and resolve aspects of a variety of business problems commonly encountered in organizations.

The goal of this webinar is not to instruct you in being an outright Data Architect, but rather to enable you to envision a number of uses for Data Architectures that will maximize your organization’s competitive advantage. With that being said, we will:

• Discuss Data Architecture’s guiding principles and best practices
• Demonstrate how to utilize Data Architecture to address a broad variety of organizational challenges and support your overall business strategy
• Illustrate how best to understand foundational Data Architecture concepts based on “The DAMA Guide to the Data Management Body of Knowledge” (DAMA DMBOK)

About the Speaker

Peter Aiken is acknowledged to be a top Data Management (DM) authority. As a practicing data consultant, author, and researcher, he has been actively performing and studying DM for more than 30 years. His expertise has been sought by some of the world’s most important organizations and his achievements have been recognized internationally. He has held leadership positions and consulted with more than 75 organizations in 21 countries across numerous industries, including defense, banking, healthcare, telecommunications, and manufacturing. He is a sought-after keynote speaker and author of multiple publications, including his latest, “The Case for the Chief Data Officer” and “Monetizing Data Management.” Peter is the Founding Director of Data Blueprint, a consulting firm that helps organizations leverage data for competitive advantage and operational efficiencies. He is also Associate Professor of Information Systems at Virginia Commonwealth University (VCU) and past President of the International Data Management Association (DAMA-I).

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