According to PRNewswire, MarketsandMarkets has estimated the global data lakes market will grow from USD 2.53 billion in 2016 to USD 8.81 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 28.3%. The data lakes market is growing rapidly because of the transition from traditional techniques of data storage and management such as data warehouse to advanced storage techniques and the massive surge of structured and unstructured business data.

“Marketing business function to have the largest market size in 2016”
Organizations across industry verticals are using various marketing tools and systems from online advertising bid management, web technology, marketing automation, to CRM. So marketing departments face challenges such as integration of these technologies for taking the value out of all these data sets. Data lakes help them resolving these issues. So marketing is estimated to have the largest market share in 2016 among all business functions.

“Healthcare & life sciences vertical to have the highest growth rate during the forecast period”
Data lakes solutions have been deployed across various industry verticals, including BFSI, telecommunication & IT, retail & e-commerce, manufacturing, healthcare & life sciences, energy & utilities, transportation & logistics, media & entertainment, government & defense, and others. Healthcare & life sciences industry vertical is expected to witness the highest CAGR during the forecast period because of the increasing need for managing real-time data coming from various healthcare activities including patient’s sleep analysis, calories burnt based on physical activities conducted, and so on.

Read more at PRNewswire.