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About the Webinar

Every organization produces and consumes data. Because data is so important to day to day operations, data trends are hitting the mainstream and businesses are adopting buzzwords such as Big Data, NoSQL, data scientist, etc., to seek solutions for their fundamental issues. Few realize that the importance of any solution, regardless of platform or technology, relies on the data model supporting it.  Data modeling is not an optional task for an organization’s data effort. It is a vital activity that supports the solutions driving your business.

This webinar will address fundamental data modeling methodologies, as well as trends around the practice of data modeling itself. We will discuss abstract models and entity frameworks, as well as the general shift from data modeling being segmented to becoming more integrated with business practices.

Learning Objectives:

• How are anchor modeling, data vault, etc. different and when should I apply them?
• Integrating data models to business models and the value this creates
• Application development (Data first, code first, object first)

About the Speakers

John Sells

Data Consultant, Data Blueprint

John Sells is a data consultant with a background in Project Management, Data Management, Verification and Validation, as well as Application Development. He is a Certified Data Management Professional, and has experience working with large global clients across many business functions. His skill-set includes in-depth analysis of clients’ business processes, analysis of data and data sources, and development and communication of data-centric tailored solutions that add business value. His expertise focuses on eliciting business and technical requirements and facilitating communication between the business users and technical experts, including all levels of management. He has helped clients improve data flow logistics, develop data quality programs, implement data governance programs, and design and implement data warehouses and BI platforms for organizational divisions.

Peter Aiken

Founding Director, Data Blueprint

Peter Aiken, Ph.D., is widely acclaimed as one of the top ten data management authorities worldwide. As a practicing data consultant, author and researcher, he has been actively performing in and studying data management for more than 30 years. Throughout his career, he has held leadership positions and consulted with more than 50 organizations in 20 countries across numerous industries, including defense, banking, healthcare, telecommunications and manufacturing. He is a highly sought-after keynote speaker and author of multiple publications, including his latest books “Monetizing Data Management” and “Making the Case for the Chief Data Officer”. Peter is the Founding Director of Data Blueprint, a data management consulting firm that puts organizations on the right path to leverage data for competitive advantage and operational efficiency. He is also Associate Professor of Information Systems at Virginia Commonwealth University and past President of the International Data Management Association (DAMA).

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