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About the Webinar

Because every organization produces and propagates data as part of their day-to-day operations, data trends are becoming more and more important in the mainstream business world’s consciousness. For many organizations in various industries, though, comprehension of this development begins and ends with buzzwords: “Big Data”, “NoSQL”, “data scientist”, and so on. Few realize that any and all solutions to their business problems, regardless of platform or relevant technology, rely to a critical extent on the data model supporting them. As such, data modeling is not an optional task for an organization’s data effort, but rather a vital activity that facilitates the solutions driving your business.

Instead of the technical minutiae of data modeling, this webinar will focus on its value and practicality for your organization. In doing so, we will:

• Address fundamental data modeling methodologies, their differences and various practical applications, and trends around the practice of data modeling itself
• Discuss abstract models and entity frameworks, as well as some basic tenets for application development
• Examine the general shift from segmented data modeling to more business-integrated practices

About the Speaker

Peter Aiken

Founding Director, Data Blueprint

Peter Aiken, Ph.D., is a modern-day business guru, highly sought after as a keynote speaker and widely respected as one of the top ten data management authorities worldwide. During the course of a career spanning over 30 years, Peter has revolutionized the data management discipline, an achievement to which more than 50 organizations in 20 countries and myriad industries—from healthcare to defense, telecommunications to manufacturing—can attest. Peter’s technical know-how and experience as a speaker, teacher, consultant, and writer have produced outstanding structural efficiency and profitability for dozens of clients—not to mention six renowned data management publications, the latest of which are his books Monetizing Data Management and Making the Case for the Chief Data Officer. Outside of winning over crowds all across the globe, Peter is the Founding Director of Data Blueprint—a data management consulting firm with a steadfast reputation for putting organizations on the right path to leverage data for competitive advantage and operational excellence—as well as a former President of the International Data Management Association (DAMA), an Associate Professor of Information Systems at Virginia Commonwealth University, and a passionate horse enthusiast alongside his wife Cathy.

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