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About the Webinar

Much like project team management and home improvement, data governance sounds a lot simpler than it actually is. In a nutshell, data governance is the process by which an organization delegates responsibility and exercises control over mission-critical data assets. In practice, though, data governance directs how all other data management functions are performed, meaning that much of your data management strategy’s capacity to function at all depends on your effectiveness in governing its implementation. Understanding these aspects of governance is necessary to eliminate the ambiguity that often surrounds effective data management and stewardship programs, since the goal of governance is to manage the data that supports organizational strategy.

This webinar will:

• Illustrate what data governance functions are required for effective data management, how they fit with other data management disciplines, and why data governance can be tricky for many organizations
• Help you develop a detailed vocabulary and set of narratives to facilitate understanding of your business objectives and imperatives that demand governance
• Provide direction for selling data governance to organizational management as a specifically motivated initiative

About the Speaker

Peter Aiken

Founding Director, Data Blueprint

Peter Aiken, Ph.D., is a modern-day business guru, highly sought after as a keynote speaker and widely respected as one of the top ten data management authorities worldwide. During the course of a career spanning over 30 years, Peter has revolutionized the data management discipline, an achievement to which more than 50 organizations in 20 countries and myriad industries—from healthcare to defense, telecommunications to manufacturing—can attest. Peter’s technical know-how and experience as a speaker, teacher, consultant, and writer have produced outstanding structural efficiency and profitability for dozens of clients—not to mention six renowned data management publications, the latest of which are his books Monetizing Data Management and Making the Case for the Chief Data Officer. Outside of winning over crowds all across the globe, Peter is the Founding Director of Data Blueprint—a data management consulting firm with a steadfast reputation for putting organizations on the right path to leverage data for competitive advantage and operational excellence—as well as a former President of the International Data Management Association (DAMA), an Associate Professor of Information Systems at Virginia Commonwealth University, and a passionate horse enthusiast alongside his wife Cathy.

This webinar is brought to you in partnership with: