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About the Webinar
Data is the lifeblood of just about every organization and functional area today. As businesses struggle to cope with the data flood, it is even more critical to focus on data as an asset that directly supports business imperatives. Organizations across most industries attempt to address data opportunities (e.g. Big Data) and data challenges (e.g. data quality) to enhance business unit performance. Unfortunately, the results of these efforts frequently fall far below expectations due to haphazard approaches. Overall, poor organizational data management capabilities are the root cause of many of these failures. This webinar covers three lessons (illustrated by examples), which will help you to establish realistic expectations, and help demonstrate the value of this process to both internal and external decision makers.
Learning Objectives
- Organizational thinking must change: Value-added data management practices must be considered and included as a vital part of your business strategy.
- Walk before you run with data focused initiatives: Understand and implement necessary data management prerequisites as a foundation, then build upon that foundation.
- There are no silver bullets: Tools alone are not the answer. Specifying business requirements, business practices and data governance are almost always more important.
About the Speaker
Peter Aiken
Founding Director, Data Blueprint
Peter Aiken, Ph.D., is widely acclaimed as one of the top ten data management authorities worldwide. As a practicing data consultant, author and researcher, he has been actively performing in and studying data management for more than 30 years. Throughout his career, he has held leadership positions and consulted with more than 50 organizations in 20 countries across numerous industries, including defense, banking, healthcare, telecommunications and manufacturing. He is a highly sought-after keynote speaker and author of multiple publications, including his latest books “Monetizing Data Management” and “Making the Case for the Chief Data Officer”. Peter is the Founding Director of Data Blueprint, a data management consulting firm that puts organizations on the right path to leverage data for competitive advantage and operational efficiency. He is also Associate Professor of Information Systems at Virginia Commonwealth University and past President of the International Data Management Association (DAMA).
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