by Angela Guess

A new press release states, “Crimson Hexagon, a leading provider of business insights from social data analysis to inform strategic enterprise decision-making, today announced its integration with Domo, the world’s first business optimization platform. Through this partnership, enterprises will be able to analyze social media data alongside other business data, including sales data, financials, website analytics and more. As real-time data becomes increasingly critical to enable informed and actionable business decisions, the integration between Crimson Hexagon and Domo will take data analysis to the next level by providing a single view into both unstructured and structured data.”

The release continues, “Organizations can increase revenues by analyzing social media data alongside business data from a host of sources – for example, by comparing social media ad spending, website traffic and CRM data with trends in social conversations. The market-ready integration between Crimson Hexagon and Domo connects social media insights with additional data from the business to give enterprises a more holistic understanding of consumers and the market opportunity by analyzing not just what they say publicly on social media, but how they actually act beyond that.”

Ben Saine, executive head of digital marketing and insights at Creative Artists Agency, a Crimson Hexagon client, stated, “Having a ready-built connector saves us days of time normally spent creating customer reports… Being able to essentially ‘plug in’ social media insights from Crimson Hexagon to the Domo platform with our other data sets gives my team full visibility into consumer reactions and perceptions, so we can operate more nimbly and strategically.”

Read more at Business Wire.

Photo credit: Crimson Hexagon