by Angela Guess

A recent press release reports, “Couchbase, Inc. today unveiled the industry’s first Engagement Database, a new category of database that  enables enterprises to continually create and reinvent the customer experience. Unlike traditional databases, the Engagement Database taps into dynamic data, at any scale and across any channel or device, to liberate data’s full potential at a time when the strategic use of data to create exceptional customer experiences has become a key competitive differentiator for businesses. An Engagement Database is built to address the rapidly changing expectations of the consumer around customer experience – experiences in which they 1) interact with brands via an array of channels and platforms, and 2) expect to be consistently brilliant. When experiences are responsive, personalized and available, successful interactions lead to transactions. With customer experience expected to overtake price and product as the key brand differentiator by 20201, a database engineered to power customer engagement couldn’t have come at a better time.”

Ravi Mayuram, SVP of products and engineering at Couchbase, noted, “Winning the customer experience race isn’t simply about managing the ever-increasing complexity businesses deal with, but about being able to turn constant change into a competitive edge… But until now, databases haven’t been optimized for change at such dynamic intensity and scale, which leaves organizations using a variety of different databases for specific applications, resulting in slow, complicated customer experiences. We developed the Engagement Database to hurdle those shortcomings and help companies win and nurture customer relationships. You will compete for customers, and so you need to build your customer experience on the right database foundation. It’s that simple.”

Read more at Couchbase.com.

Photo credit: Couchbase