Changes in consumer behavior are driving the need for applications to be highly personalized and localized across industries and verticals. Use of a high-performance, feature-rich NoSQL database can support personalization based on behavior, geographical location, and the specific mobile and IoT devices that users are on and around. However, enterprises are still concerned with performance, flexibility, mobile and edge capabilities, as well as rising cloud costs. In this presentation, Jeff Morris will discuss some of the problems facing enterprises to build modern applications and suggest how they can be solved.