Mahtab Masood, Associate Director at Evalueserve
Mahtab is associate director at Evalueserve and leads the MarTech practice in North America. He also oversees the delivery and operations of data and analytics engagement for several key strategic accounts. He has over 14 years of experience in various roles in the areas of marketing and advanced analytics, program management, consulting, implementation, migration, and operations of cloud-based systems such as marketing cloud, customer data platforms (CDP), master data management (MDM), predictive modules, etc. He has also been part of the technical solutioning team of AI- and GenAI-based solutions built around data management and business intelligence. With rich experience with clients in Financial Services, Retail and CPG, e-commerce, and energy, Mahtab brings cross-industry and cross-functional ideas to solve data problems with focus on automation and ROI.
Mahtab has been a part of the consulting industry, working with Deloitte, Capgemini, and Accenture. He has a master’s degree in IT management from University of Texas at Dallas; an MBA from the Indian Institute of Technology in Bombay, India; and a bachelor of technology degree from Aligarh University, India.
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