Chandra DiGregorio, VP, Data Science, Commercial Insights & Loyalty at 84.51°
As Vice President of Data Science & Research, Commercial Insights and Loyalty for 84.51°, Chandra DiGregorio is responsible for analytical and data science development, delivery, and application for the Commercial Insights and Loyalty & Incentives business. By adhering to data science and enterprise best practices and standards, Chandra ensures that 84.51° is delivering a portfolio that is at the forefront of industry-leading techniques to meet the needs of customers. Chandra also manages and motivates a team of data scientists and researchers to ensure they are given the support and guidance necessary to carry out their role successfully.
Chandra brings 19 years of analytical and data science experience to 84.51°. She joined dunhumbyUSA / 84.51° in 2014 as an Associate Director, Media. In her previous role at 84.51°, Chandra was Director of Data Science, Commercial Platforms, where she led the Data Science strategy and roadmap for 84.51°’s Kroger Personal Finance (KPF) team. In this position, she focused on growing Digital Personalization of KPF products and services, increasing the strategic impact of the KPF team at 84.51°, and advancing innovation projects.
As a graduate of Boston University, Chandra earned her BA in Mathematics with a concentration in Statistics. She later went on to earn an MA in Psychology from Brandeis University.
About 84.51°
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting-edge science, we utilize first-party retail data from over 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.