According to a recent press release, “Confirmit has announced a tranche of new features to its Confirmit Horizons platform. Together, they provide a seamless digital experience that delivers richer insights from Customer Experience and research programs. The latest innovations simplify the challenges of understanding and acting on digital feedback. The major developments include: new partnerships with Brandwatch and Tealium, a new Digital Feedback module for easily configuring web and app intercepts, and enhanced, AI-driven text analytics. This combination enables businesses to intelligently analyze and act on digital feedback across key digital channels of social, app and online.”
Terry Lawlor, EVP of Product Management at Confirmit, commented, “Digital now permeates the entire feedback ecosystem, and businesses need to be able to capture, analyze and act on more data than ever before. Our latest innovations enable users to capture feedback from a huge range of sources – structured and unstructured – and map them using Confirmit SmartHub. By using deep learning AI techniques, we are now able to provide more advanced decision and action support than ever before.”
The release adds, “The latest additions to the platform include: (1) Mobile App SDK: Allows businesses to embed feedback collection into their existing mobile apps. This provides a completely seamless look and feel and allows easy configuration of when app intercepts are triggered. This means that users are in complete control over how surveys within the app look and behave. (2) Digital Feedback: CX teams and researchers can capture web-based insights and leverage the power of tag management systems such as Tealium without the involvement of web development teams. This provides greater flexibility and efficiency in improving the web user experience, using branded and engaging digital data collection techniques.”
Read more at PR Newswire.
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