According to a new press release, “CloudCommerce, Inc., a leading provider of data-driven marketing solutions, today announced it has launched Data Propria, Inc., a data and behavioral science company focused on aligning companies with the right audience, with the right message, and at the right time to produce a measurable behavioral change and increase revenue. Matt Oczkowski, Data Propria President and leading data and behavioral marketing expert, will lead a team of world-class data scientists, behavioral researchers, and product marketing specialists with decades of experience encouraging and pushing innovation across the marketing industry. ‘The introduction of Data Propria is a crucial step in CloudCommerce’s vision of helping clients learn how data can drive behavior as a change agent for the good,’ said CloudCommerce CEO Andrew Van Noy. ‘Matt Oczkowski is exactly the right person to lead a team focused on building tools and developing strategies for clients to connect with their target audiences by better understanding customer behaviors and motivations’.”

The release goes on, “Data Propria’s services will be provided as stand-alone offerings, or in conjunction with more comprehensive marketing services provided by other CloudCommerce divisions. Data Propria will serve industries such as automotive/transportation, healthcare, financial, retail, political, sports & entertainment, non-profit, and many others. Data Propria was formed on February 1, 2018 and is scaling quickly. The firm is based in San Antonio, Texas, and has staff working across five different time zones.”

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Photo credit: CloudCommerce