According to a recent press release, “CloudCommerce Inc., a leading provider of audience-driven business intelligence and digital marketing solutions, today announced the roll out of SWARM, a proprietary audience-driven business intelligence solution. SWARM analyzes a robust mix of audience data to help businesses find who to talk to, what to say to them, and how to motivate them to take meaningful action. We do this by applying advanced data science, behavioral science, artificial intelligence, and market research techniques to discover, develop and create custom audiences for any business activity.”

The release goes on, “With applications, such as marketing, brand perception, customer relationship management, human resources management and operational logistics, SWARM delivers powerful audience-driven business intelligence to convert opportunities into business success. ‘We are pleased to announce the market roll out of SWARM,’ commented Andrew Van Noy, CloudCommerce CEO. ‘In the past, marketers have largely taken a blanket approach to communication. The same message is often sent across an entire customer audience with little regard for how different groups of people communicate, build communities, and develop their purchasing habits. We developed SWARM to help overcome these challenges’.”

Mr. Van Noy added, “SWARM is a behavioral science approach to audience creation and communication. It helps marketers probe deep consumer motivations and triggers, in order to effectively predict and influence their actions. If marketers can influence action, they can get people to buy, change the opinion of, or support a particular brand, business, or person.”

Read more at Access Wire.

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