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About the Webinar
We get a lot of questions during this webinar series, and sadly, cannot answer them all. In this episode we will answer any left over questions from the years so far. However we will also be answering any question you may want to submit ahead of time or during the actual webinar itself. Please sign up soon so you can get specific answers to your concerns.
About the Speakers
Kelle O’Neal
Founder & CEO, First San Francisco Partners
Having worked with the software and systems providers key to the formulation of Master Data Management (MDM), Kelle O’Neal has played important roles in many of the groundbreaking initiatives that confirm the value of MDM to the enterprise. Recognizing an unmet need for clear guidance and advice on the intricacies of implementing MDM solutions, she founded First San Francisco Partners (FSFP) in early 2007. Under her leadership, FSFP immediately established a reputation as the first‐call resource for companies looking to tap the value of Enterprise Information Management (EIM), MDM and Data Governance. Kelle developed her ability to work through organizational complexity, build consensus and drive results in senior roles at companies such as Siperian, GoldenGate Software, Siebel Systems and Oracle. She has worked at the executive level in the US, Europe and Asia. Kelle’s strong background in customer relationship management, enterprise software and systems integration enables her to provide expert counsel to any organization seeking to execute an EIM, MDM or Data Governance project. Kelle earned her BA from Duke Universi ty and holds an MBA from the University of Chicago, Booth School of Business.
Malcolm D. Chisholm
President, AskGet Inc
Malcolm Chisholm has over 25 years experience in data management, and has worked in a variety of sectors, including finance, insurance, 
manufacturing, government, defense and intelligence, pharmaceuticals, and retail. He is an independent consultant specializing in data governance, master data management, metadata engineering, business rules management/execution, data architecture and design, and the organization of Enterprise Information Management. Malcolm is a well-known presenter at conferences in the US and Europe, writes columns in trade journals, and has authored the books: Managing Reference Data in Enterprise Databases; How to Build a Business Rules Engine; and Definitions in Information Management. He holds an M.A. from the University of Oxford and a Ph.D. from the University of Bristol, and can be contacted at mchisholm@refdataportal.com.
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