A Data Management Platform (DMP) is a storage location for all types of data – all the way from contact lists to transactional data. The data stored in a DMP is analyzed for business insights and customer intelligence. DMPs generally collate data from various business systems, such as ecommerce sites, social sites, or a CRM. […]
Data Governance, Data Leadership or Data Architecture: What Matters Most?
Robert Seiner and Anthony Algmin faced off – in a virtual sense – at the DATAVERSITY® Enterprise Data World Conference to determine which is more important: Data Governance, Data Leadership, or Data Architecture. Initially planning to play the theme from “Rocky” as they emerged from backstage wearing capes, these two heavy hitters instead battled it […]
A Brief History of Machine Learning
Machine learning (ML) is an important tool for the goal of leveraging technologies around artificial intelligence. Because of its learning and decision-making abilities, machine learning is often referred to as AI, though, in reality, it is a subdivision of AI. Until the late 1970s, it was a part of AI’s evolution. Then, it branched off […]
The Future of Data Engineering
A Data Engineering Guide reveals that while people often rely on the work of data engineers — depending on Siri for quick solutions or being enchanted by custom recommendations or promos — they often do not realize that these advanced tools can provide accurate results only because of the hard work put in by data […]
A Strategic Approach to Data Quality
“To tackle today’s Data Quality challenges, you need a more strategic approach,” said Nigel Turner, Principal Consultant, Global Data Strategy. Turner spoke at the DATAVERSITY® Enterprise Data Governance Online (EDGO) Conference about Data Quality Management, what it entails, and how to succeed by aligning it closely with two other disciplines. What is Data Quality Management? […]
Cloud Computing Trends in 2022
The global business environment has recently changed in many ways, from the pandemic to international supply chains issues and so many others, how we work and shop will likely never be the same. As a consequence, acceptance and use of cloud computing technologies has accelerated significantly – with eCommerce and working remotely as two cultural […]
Analytics Best Practices for Transforming Data into a Business Asset
Data has three main functions that provide value to the business: To help in business operations, to help the company stay in compliance and mitigate risk, and to make informed decisions using analytics best practices. “Data can have an impact on your top line as well as your bottom line,” said Dr. Prashanth Southekal, CEO […]
Machine Learning for Organizations: Where Is It Now?
Machine learning (ML), a branch of artificial intelligence (AI), was sometimes referred to as “cognitive computing” in the past, and certain academic circles still today. Machine learning applications have been used for decades to automate complex human tasks that require analytic thinking, but recently the technology has expanded to encompass more business functions. Advanced ML […]
Data Quality Challenges
The Data Quality and Data Management market is going through a paradigm shift where the focus has turned to the business user. Historically, business users have been at the mercy of over-burdened IT departments with limited resources, but IT is not to blame. Even with the simplest query, the answer used to be “It’ll be […]
Overcoming Data Governance Challenges with Best Practices
Jason Dye, Director of Enterprise Data Governance at Ally, says that sometimes Data Governance feels like a thankless job. “I’m struggling up this sandy godforsaken hill and then some guy’s standing on the sidelines going, ‘I don’t know what’s so hard about Data Governance. It’s easy.’” But that may be because Dye makes it look […]