Advertisement

What Is Naïve Bayes Classification and How Is It Used for Enterprise Analysis?

Click to learn more about author Kartik Patel. What Is Naïve Bayes Classification? Naive Bayes is a classification algorithm that is suitable for binary and multiclass classification. It is a supervised classification technique used to classify future objects by assigning class labels to instances/records using conditional probability. In supervised classification, training data is already labeled with […]

Best Practices to Utilize Your Customer’s Risk Profiles to Increase Revenue and Customer Experience

Click to learn more about author Stuart Tarmy. The pandemic has dramatically transformed a number of industries, including online banking and e-commerce. Some 86% of Americans now use online banking and e-commerce in the U.S. This number has exploded by over 44% from last year. Unfortunately, fraudsters have seized on this spike in online activity to […]

Making Business Decisions with Mathematical Optimization

Click to learn more about author Keith D. Foote. Mathematical optimization has become a problem-solving technology that can be used to automatically generate solutions to business problems. It helps in selecting the best business choices possible. One basic feature of mathematical optimization is the recognition that decisions, and their resulting actions, have far reaching implications […]

Prescriptive Analytics Use Cases

The term “prescriptive analytics” denotes the use of many different disciplines such as AI, mathematics, analytics, or simulations to advise the user whether to act, and what course of action to take. In that sense, prescriptive analytics offers an advisory function regarding the future, rather than simply “predicting” what is about to happen. This newer […]

Why Marketers Should Understand AI

Click to learn more about author Ingrid Burton. Marketers today have more data available to them than ever before. Applying artificial intelligence (AI) to that data is necessary to driving marketing effectiveness in today’s competitive digital world. When properly harnessed, AI provides insights that help achieve lower customer acquisition costs, greater lifetime spending per customer […]

Driving an Organizational Culture Shift to Realize the Potential of AI in Life Sciences

Click to learn more about author Updesh Dosanjh. Artificial intelligence (AI) and machine learning (ML) are present in nearly every industry today. However, not all industries have readily embraced these technologies with open arms. Due to the nature of the business, the life sciences industry has historically been careful about its adoption of new technologies. […]