Click to learn more about author Arun Kumar. Excellent customer experience (CX) is no longer a “nice-to-have” – it’s a must. Fortunately for marketers, brands have access to droves of data to drive their CX. They just need to know how to optimize it. Today’s consumers are seeking a seamless and personalized CX. According to […]
What Is Artificial Intelligence (AI)?
According to the SAS Institute: “Artificial intelligence (AI) makes it possible for machines to learn from experience, adjust to new inputs and perform human-like tasks. Most AI examples that you hear about today – from chess-playing computers to self-driving cars – rely heavily on deep learning and natural language processing. Using these technologies, computers can […]
Safeguarding Data Assets: How to Prevent ML Vendors from Profiting from Your Data
Click to learn more about author Ryan Welsh. Almost any vendor doing machine learning (ML) is appropriating valued enterprise data for its own advantage; however, this is at the enterprise customer’s expense. Regardless of whether it’s a platform or an application using this technology, ML companies of all sizes want your data and are essentially using it […]
The State of Natural Language Processing: 5 Trends Shaping the Industry
Click to learn more about author Ben Lorica. Natural Language Processing (NLP) has been on the rise for several years, and for good reason. With the ability to identify new variants of COVID-19, improve customer service, and significantly refine search capabilities, use cases are expanding as the technology proliferates. While some verticals have adopted NLP faster than […]
So You Want to be a Big Data Analyst?
With the increasing use of big data by organizations in every field, the need for big data analysts will continue to grow. Big data analysts examine vast amounts of varied data. They uncover hidden patterns, customer preferences, and market trends. One of the primary differences between a big data analyst and a data scientist is […]
PoolParty Demo: A Knowledge Graph Driven Recommender Engine
Download the slides here>> According to various studies, employees in knowledge-intensive industries spend >20% of their time searching for the right information. The right information might be the relevant document you are looking for, the right person to talk to, the right piece of equipment to use, etc. So relevance is key and ideally, you […]
Enterprise Analytics Trends
Evan Terry, Chief Analytics Officer at Velocity Mortgage Capital said that enterprise analytics technology is increasingly sophisticated, due to machine learning, artificial intelligence (AI), and streaming analytics, but you can’t benefit from these advancements without a solid foundation. “There’s a real interplay there between the foundational and the advanced.” Terry discussed these interplays during his […]
A Brief History of Analytics
Historically speaking, a simple definition of analytics is “the study of analysis.” A more useful, more modern description would suggest “data analytics” is an important tool for gaining business insights and providing tailored responses to customers. Data analytics, sometimes abbreviated to “analytics,” has become increasingly important for organizations of all sizes. The practice of data […]
AI Mindset: Adopting the Right Framework for AI Implementation
Click to learn more about author Andriy Latysh. Businesses today are facing a key turning point in AI adoption and, as such, are perfectly positioned to reach new heights with AI, by gleaning actionable insights, improving operational efficiency, deciphering customer behaviors, and reducing costs. That said, just because an organization is willing to adopt AI […]
The Distributed Cloud and Data Governance
The business of Data Management embraced new complexities when diverse types of data started flowing in—in huge volumes through multiple data channels and in real time. Analysis of very high-speed, high volume, multi-type business data necessitated the growth and development of advanced Data Management technologies and tools, and cloud computing technologies were born out of […]