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2021: Embracing Proactive Analytics for Unstructured Data

Click to learn more about author Martin Hansknecht. While technological advancements will be numerous in 2021, our prediction for revolutionary transformations is twofold: (I) industries will begin to mass-adopt internal, unstructured analytics, and (II) enterprises will prioritize bridging governance with analytics via in-place solutions. Nineteenth century English novelist Mary Ann Evans, pen name George Eliot, […]

A Brief History of Data Security

Data security describes the protection of digital data from a cyberattack or a data breach. A data breach is the unauthorized opening of data, typically to read or copy the information. Stolen data may contain confidential information, such as customer data, credit card numbers, or trade secrets. A cyberattack is much more aggressive. It is […]

How Big Data Enables One-to-One Marketing

Click here to learn more about Gilad David Maayan. What Is One-to-One Marketing A one-to-one marketing strategy strives to create an experience that fits the individual customer. Rather than segment customers into groups, one-to-one marketing strategies treat each customer individually. This is similar to how sales representatives remember details about each customer, like date of […]

Tips for Better Cloud Expense Management

Click to learn more about author Jay Chapel. The term “cloud expense management” has been co-opted by many parties, from those selling employee expense management software hosted in the cloud, to telecom expense management software (TEM), to IT expense management software, to cloud cost management software which focuses on SaaS, IaaS, and/or PaaS services. For […]