Skyrocketing inflation and recession fears currently roiling the economy tend to make the headlines in stark personal terms; we hear about the rising costs for consumers at the gas pump, at the grocery store, at restaurants, and for airline tickets. Just as significant, but much more complex, are the impacts on enterprises as they struggle […]
Improving Customer Experience with Data Storytelling
Each day, one in four health care customers becomes stuck in their customer journey, unable to resolve their issue. This situation creates tremendous frustration for the customer; even worse, the customer might give up, switch providers, or miss a treatment or therapy, risking their health and leaving with a negative customer experience. By uncovering the root causes […]
Digital Transformation Examples for Business Success
Today, most businesses are embracing digital transformation to meet ever-increasing customer expectations and to remain competitive and relevant in the world economy. While many organizations still struggle to adopt new technologies – often due to the lack of a tailored digital strategy and the reluctance of many to change the way of business operations that […]
Data Management Is Dead – Data Empowerment Has Emerged
In my last DATAVERSITY article, “The Machine Economy Is Here – The Digital Transformation Era Is Over,” I discussed the end of digital transformation, the arrival of the machine economy, and the emergence of data empowerment. In this article, I follow up by laying out the problems with traditional Data Management and why data empowerment is now […]
4 Critical Elements of a Customer-Centric Data Strategy
From the humble data warehouse to the lake and swamp to potentially an ocean of data, take your pick where you want to drown yourself. The reality is the customer doesn’t care about the fancy lake or the Kafka pipelines; they care about the service they are receiving from you. Due to poor communication and misalignment […]
The Key to Health Equity? It All Lies in the Data
Data plays a critical role in making health care more equitable. Hospitals and health systems have been collecting data for years, but it’s only recently that this data has become accessible and usable in a way that can truly change health care for the better. Though certainly not a new initiative, health equity is under […]
How to Mitigate the IT Challenges of Remote Work
During the pandemic, many businesses were forced to support remote work to stay afloat. While this shift was initially a temporary solution, the resulting increase in productivity and an overwhelmingly positive employee response has since led high-profile companies such as Google, Apple, Twitter, Salesforce, J.P. Morgan, and Slack to establish permanent hybrid and remote work corporate policies. Most […]
7 Key Features of Data Management Systems
Data Management is the practice of gathering, organizing, securing, and storing data for an organization so it can be analyzed for business decisions. Data Management helps minimize potential errors by setting processes and policies around its usage and building confidence in the data used for decision-making throughout the company. Businesses implement Data Management systems to ensure that data […]
In Exchange for Sharing Data, Customers Expect a Personalized Experience – Not Irrelevance
Consumers regularly receive information that is irrelevant to their current interests or situation – and they’re none too pleased. According to a recent survey commissioned by my company, 70% of consumers surveyed said they receive mistargeted information at least once a month, and 24% say they receive mistargeted information, such as inaccurate promotional emails or irrelevant […]
Why the Consumable Form of Data Needs Your Attention
How organizations manage their data directly impacts their success or failure. The correlation between data analytics and intelligence to competitive advantage and growth has led to heavy investments in those technologies throughout the last decade. So, if you consider that content is the consumable form of data, then it follows that the era of big […]