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Developing a Data Strategy Template

Organizations want a solid and usable Data Strategy template – a well-thought-out plan for a set of decisions that form a pattern, charting a high-level course of action – but face challenges. For example, only 30% of companies have impactful data strategies that align with some operations, resulting in wasted investments in improving analytics and business insights. Instead, most […]

Why Embedded Innovation Is Key to Digital Transformation

“Digital transformation” is the hottest phrase of 2023, encapsulating everything from supply chain disruptions to the AI gold rush. It’s the challenge companies are undertaking to make sure they keep pace with today’s rapidly evolving technology and interconnected digital world. For business leaders, the biggest focus is on making sure their internal processes are intertwined […]

3 Ways to Up-Level First-Party Data Enrichment Efforts

Today’s consumers expect the companies they buy from to know their needs and preferences. However, as the advertising and privacy landscape evolves, marketers are facing impediments that limit their understanding of their customers beyond their brand walls. Marketers know that their first-party data has never been more important. But they also know it’s not enough on […]

4 Data Privacy Best Practices

Data privacy is at the heart of every prominent security threat – what are the top best practices for keeping data private? Some of the major cyber security challenges in 2023 are ransomware, hacking of cloud service vendors, and wiper malware. During ransomware attacks, bad actors obtain or encrypt sensitive information. The victims are urged to pay […]

Automated Vulnerability Detection: Mitigate Fraud and Strengthen Your Cybersecurity Defense

Cyberattacks are now a severe threat to organizations leveraging cutting-edge technology in the digital-first world. Whether phishing or malware attacks, cybercriminals increasingly exploit sensitive business information and customer identities. And what’s more worrisome is that the conventional cybersecurity architecture seems impotent against advanced attacks, since attackers are finding new ways to breach a network. Hence, there’s […]

How Analysts Leverage Creativity to Gain Powerful Insights from Alternative Data

Creativity is critical to producing superior results in any field, whether it’s the arts, sciences, or technology. The same can be said for alternative data analysis.  The most successful data scientists apply creativity by thinking out of the box when analyzing information to solve challenging problems or understand human behavior. From investment decisions to public policy and […]