Imagine a rapidly expanding small business with a 20% yearly growth tasked with establishing and maintaining a data-literate culture. Then, add a new Data Architecture upgrade with considerable changes to the business logic to this situation, causing a full-on panic. This journey, marked by confusion over data definitions and anxiety over system changes, describes the situation that Brooke Gajownik, director of […]
Creating a Data Monetization Strategy
A data monetization strategy is an executable plan for extracting “value” from data and converting it into revenue-generating opportunities. It involves analyzing and leveraging data to uncover insights that can be used to drive business growth, enhance customer experiences, and create new revenue streams. Organizations collect large volumes of raw data from various sources such […]
Demonstrating the Value of Data Governance
As organizations strive to become more data-driven, they increasingly recognize the importance of Data Governance (DG), a business program supporting harmonized data activities. However, business leaders, colleagues, and workers often express confusion about DG policies and need clarity around its value. This article tackles this issue by exploring the top 10 ways for effectively articulating the value […]
Implementing a Digital Transformation Strategy
A digital transformation strategy is a detailed roadmap for using digital processes to enhance business outcomes across different functions of an enterprise. Data and digital technologies drive this strategy. One thing to note is that the marketing function plays a critical role in shaping the broad business goals and objectives of any business. To gain […]
Data Governance Trends in 2024
Companies are more determined than ever in 2024 to improve their Data Governance (DG) programs, the bedrock that supports harmonized data activities across organizations…
Data Strategy Trends in 2024
In 2024, organizations must embrace a good Data Strategy, a reliable touchstone created by an organization for businesspeople in their data-related endeavors and support its evolution. Executives face mounting pressure to swiftly adapt to a dynamic marketplace and demonstrate tangible impacts…
Creating a Data Governance Policy
A Data Governance (DG) policy is a document that describes how organizations use and manage their data. These documents establish rules that help safeguard data, define the roles and responsibilities of staff involved with Data Governance, and set standards for Data Quality and security. Good Data Governance policies make the business’s governance goals, practices, and […]
2023 DATAVERSITY Top 20
As the year draws to a close, we here at DATAVERSITY have an annual tradition of digging deep into our data and reflecting on the hits and misses. What was the most popular Data Management content on dataversity.net and our training center over the past 12 months? Which core topics did you – our data […]
Data-Driven Decision-Making 101
Data-driven decision-making involves utilizing data and analytics to solve business problems. Relying on facts rather than intuition or personal opinions can lead to more accurate and effective decisions. In business organizations, evidence-based decisions can optimize operations, enhance productivity, and drive growth. By examining trends, patterns, and correlations within datasets, business operators can uncover valuable information that helps […]
Building a Successful Data Quality Program
Creating a successful Data Quality program is essential for any organization seeking to use their data for improving efficiency and better decision-making. Data of poor quality can result in decisions that damage the business. Building a successful Data Quality program helps to ensure the data is of the highest quality, making it both useful and […]