In data management, ETL processes help transform raw data into meaningful insights. As organizations scale, manual ETL processes become inefficient and error-prone, making ETL automation not just a convenience but a necessity. Here, we explore best practices for ETL automation to ensure efficiency, accuracy, and scalability. We also mention some of the best ETL tools […]
Data-Ed Webinar: The Importance of Metadata – 3 Leveraging Strategies
Download the slides here>> About the Webinar The first step towards improving data asset value is mastering organizational data leveraging capabilities. Improving your metadata practices effectively focuses on data leveraging strategies: Metadata – literally, data about data – is a practice area required by all organizations. Understanding metadata and its associated technologies as more than […]
Improving Data Quality with Data Stewardship
To get value from data, data stewards must understand and apply business requirements. When business ambiguity arises about how to best serve data stakeholders, data stewards need to know how to find out this information and with whom to speak. By doing so, stewards can align fit-for-purpose data with business needs and improve data quality. Data stewards understand […]
What Is Data Trust and Why Does It Matter?
A batch processing system fails on the eve of a company’s deadline for monthly reports, threatening the accuracy of its financials. One of the two systems powering the dashboard of a global supply chain company crashes, and a manager overbooks a transport ship because it displays inaccurate data, causing a costly delay in a customer’s […]
4 Ways Embedded BI Improves Data Governance
We live in a data-driven culture, which means that as a business leader, you probably have more data than you know what to do with. To gain control over your data, it is essential to implement a data governance strategy that considers the business needs of every level, from basement to boardroom. A proper data […]
Webinar: Five Essential Steps to Improve CRM Data Quality
Download the slides here>> This webinar is sponsored by About the Webinar Data is messy. And while it may be your business’s most versatile asset, the data in your CRM is only as good as your ability to clean and maintain it. Tune in to hear from Olivia Hinkle, Director of Product Marketing at Validity, […]
Data Ethics: New Frontiers in Data Governance
Would you feel comfortable serving as a Data Governance consultant for an organized crime family … but not for a brokerage with tax fraud in its past? Could the use of ransomware be considered socially acceptable if its demands benefitted needy children? These hypotheticals might sound outrageous – indeed, they are meant to be provocative – but […]
Mind the Gap: Data Quality Is Not “Fit for Purpose”
Welcome to the latest edition of Mind the Gap, a monthly column exploring practical approaches for improving data understanding and data utilization (and whatever else seems interesting enough to share). Last month, we explored the rise of the data product. This month, we’ll look at data quality vs. data fitness. Everybody likes a pithy definition. Marketers describe […]
Understanding the Potential Failures of a Data Governance Program
Implementing a successful data governance program is essential for any organization that wants to manage its data effectively. However, these programs can sometimes fail, often due to issues related to key business drivers. In the pursuit of effective data management, many organizations overlook the practical realities and challenges that can significantly impact their success. While […]
Data Privacy Compliance Is an Opportunity, Not a Burden
The consumer privacy landscape is constantly evolving. Potential regulations like the American Data Privacy and Protection Act (ADPPA), which resemble current laws set forth by the General Data Protection Regulation (GDPR), are keeping marketers on their toes. Meanwhile, other major trends dictating how and when marketers interface with consumer data are on the horizon (such […]