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How to Diagnose Your Organization’s Data Assets

Click to learn more about author Declan Owens. Before relying on analytics for all or part of your strategic decision-making, it’s critical to implement suitable processes to ensure that data flows smoothly through all business departments while preserving its quality, accessibility, usability, and security using these tips. For data assets to be fully profitable for […]

Five Tips for CMOs to Ensure Company and Data Security

Click to learn more about author Cindy Zhou. As the chief marketing officer (CMO) of a cybersecurity software company, I spend a lot of time on data security for our content marketing. However, in many organizations, security is a frequently overlooked area for marketers.  In today’s business landscape, brand reputation – a job heavily supported […]

Data Minimization Is the Future of Advertising

Click to learn more about author Amy Yeung. As an industry, we’ve made great strides in advocating for and educating the public about the importance of data privacy. New laws – like Virginia’s recently-passed CDPA – make well-intentioned and important attempts to protect consumers. But, in my view, we’re focused on the wrong things. We […]

How Do the CCPA and GDPR Affect Cookie Policy?

Click to learn more about author Anas Baig. Data regulations such as the CCPA and GDPR are encouraging organizations to be responsible custodians of consumer data. In order to do so, organizations need to keep track of all avenues through which a consumer’s data can be collected and store it in compliance with the CCPA and GDPR. One of […]