Solving business problems using big data depends upon the approach taken. For example, if an organization only knows data warehouses, then challenges will be framed to fit using a data warehouse. As Abraham Maslow, a prominent psychologist eloquently said “I suppose it is tempting, if the only tool you have is a hammer, to treat […]
Web Scraping for Science and Policy
Back in 2020, when the COVID-19 pandemic was in its earliest, scariest stages, researchers found that localized search trends could predict outbreaks more accurately and quickly than other measures. User-generated inputs on the internet provided access to useful and actionable insights. All of the predictions had been garnered from Google Trends and similar search-engine-based tools. However, there […]
4 Key Steps to Using Customer Data More Effectively
Customers now interact with brands in a variety of ways. They can shop in person at brick-and-mortar locations, talk with customer service representatives by phone, or browse, make purchases, and leave feedback online. Data is generated and collected at each one of these – and numerous other – touchpoints. But many companies do not know […]
What Is Business Semantics?
Business semantics describes metadata, reconciled to have consistent organizational terms and meanings. While business metadata describes data to enhance business value, business semantics makes up a sub-set of this metadata, the vocabulary. Business semantics can result in a business glossary, but it may take on a combination of different formats. Conceptual data models, data catalogs, […]
A Brief History of Neural Networks
In the last few decades, neural networks have evolved from an academic curiosity into a vast “deep learning” industry. Deep learning uses neural networks, a data structure design loosely inspired by the layout of biological neurons. These neural networks are constructed in layers, and the inputs from one layer are connected to the outputs of […]
Tutorial: Importing Bike Data from Google BigQuery
Click to learn more about author Emilio Silvestri. To match the increasing number of organizations turning to cloud repositories and services to attain top levels of scalability, security, and performance, our company provides connectors to a variety of cloud service providers. We recently published an article about KNIME on AWS, for example. Continuing with our series […]
Artificial Intelligence, Machine Learning, and Data Protection
Artificial intelligence and machine learning techniques are altering the way organizations gather, process, and protect data. They are being used to gather massive amounts of information about internet users in the form of big data, and to secure and protect it. The challenge is how to maximize the use of big data, while simultaneously safeguarding […]
What Is the Karl Pearson Correlation and How Is It Useful for Enterprise Analysis?
Click to learn more about Kartik Patel. This article explains the Karl Pearson Correlation method of analysis, and how it can be applied in business. Correlation is a statistical measure that indicates the extent to which two variables fluctuate together. A positive correlation indicates the extent to which those variables increase or decrease in parallel. A […]
The Benefits of Making Computer Vision Investments as a Retailer
Click to learn more about author Henry Bell. We live in a time when e-commerce giants like Amazon have raised the standards for customer experience. This has affected not only other online stores but traditional retailers as well. Offline stores are bound to become more reliant on data collection to provide their customers with a […]
Is Streaming Analytics the Future of Business Analytics?
Analyzing data as it is created or changes? Is that possible? Now it is, with streaming analytics, which monitors and responds to continuously flowing data from connected devices and live data channels like the sensors, machine logs, relational databases, social media feeds, location data sources, and so on. The core differentiator of streaming analytics is […]