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How Data Analysts Are Helping Brands Evolve in a Data-Driven World

Data is one of the most important tools brands and retailers can use to effectively meet the needs of their customers. However, privacy concerns have altered how it will be collected going forward. Consumer consent has become critical, prompting Firefox, Safari, and Chrome – three of the world’s most popular web browsers – to take measures toward requiring consumers to opt […]

Data Science Trends in 2022

The year 2021 was out of the ordinary as global businesses struggled to keep afloat amid the pandemic. This unusual situation accelerated digitization in businesses, which led to a surge in “digital data.” This year witnessed a record number of hires of data scientist and data analyst positions as businesses realized that data-driven market intelligence […]

Data Management Trends in 2022

Data Management is about collecting, storing, and using data efficiently, securely, and in a cost-effective way. More and more, organizations are shifting to scalable Data Management platforms (in the cloud) to govern, secure, and analyze data. This allows them to process their business functions with a single unified platform. Data Management platforms provide increased control, […]

The Fundamentals of Natural Language Processing and Natural Language Generation

Natural Language Processing (NLP) is the process of producing meaningful phrases and sentences in the form of natural language. Natural Language Processing precludes Natural Language Understanding (NLU) and Natural Language Generation (NLG). NLU takes the data input and maps it into natural language. NLG conducts information extraction and retrieval, sentiment analysis, and more. In Natural […]

Data and Analytics: The Pandemic Lessons

Since the onset of the pandemic, when the world plunged into a state of suspended animation, “touchless business” has become more than a boardroom buzzword, a survival mechanism. Customer interactions have been digitized at a pace accelerated by three years, while enterprises’ speed of response to changes, such as increasing the use of technology in […]