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Location Analytics: Improving User Acquisition, Conversion, and Retention

Click to learn more about author Aditi Sinha. “Location” is critical for app-based delivery, logistics, and mobility companies. Who is this for? An app-based delivery company delivers whatever users order through their app right at the user’s location, anytime. On-demand companies, such as food delivery companies, supply chain companies like e-commerce businesses, hyperlocal delivery companies, […]

Investing in Analytics for the Decade Ahead

Click to learn more about author Sri Raghavan.   In our new reality of hyper-disruption, rapid innovation, and evolving consumer expectations, it’s imperative that companies invest in data and analytics to stay competitive as data-driven decisions become the new normal. Furthermore, advanced, automated technologies, such as artificial intelligence and machine learning, the cloud, and 5G […]

Abstractions: The Executive’s Guide to ROI in the Cloud

Click to learn more about author Chris Lynch. Industry icons VMware and MuleSoft changed the way organizations viewed infrastructure and application integration, respectively. Their value propositions cemented the necessity of an abstraction layer to maximize efficiency and flexibility, irrespective of a company’s size or market. Analogous to VMware and MuleSoft, today’s market opportunity awaits the […]