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Making Business Decisions with Mathematical Optimization

Click to learn more about author Keith D. Foote. Mathematical optimization has become a problem-solving technology that can be used to automatically generate solutions to business problems. It helps in selecting the best business choices possible. One basic feature of mathematical optimization is the recognition that decisions, and their resulting actions, have far reaching implications […]

Why Marketers Should Understand AI

Click to learn more about author Ingrid Burton. Marketers today have more data available to them than ever before. Applying artificial intelligence (AI) to that data is necessary to driving marketing effectiveness in today’s competitive digital world. When properly harnessed, AI provides insights that help achieve lower customer acquisition costs, greater lifetime spending per customer […]

Driving an Organizational Culture Shift to Realize the Potential of AI in Life Sciences

Click to learn more about author Updesh Dosanjh. Artificial intelligence (AI) and machine learning (ML) are present in nearly every industry today. However, not all industries have readily embraced these technologies with open arms. Due to the nature of the business, the life sciences industry has historically been careful about its adoption of new technologies. […]

The Role of OLAP in the Cloud Era

Click to learn more about author George Demarest. It is the nature of software engineers to quickly adopt new, superior algorithms, tools, and approaches while they quickly and unceremoniously jettison the old. The most positive result of these impulses is rapid and continuous innovation – which savvy business leaders can turn to their advantage. The […]

Building a Time Series Analysis Application

Click to learn more about author Maarit Widmann. A complete time series analysis application covers the steps in a Data Science cycle from accessing to transforming, modeling, evaluating, and deploying time series data. However, for time series data the specific tasks in these steps differ in comparison to cross-sectional data. For example, cross sectional data are […]

Important Features of Business Intelligence Tools

What are business intelligence (BI) tools? Which tool is best for your organization? Which criteria should be kept in mind while comparing the different tools? Business intelligence tools transform unprocessed data into meaningful and actionable insight. BI tools analyze the data and convert them into a presentable and analytical data set in the form of […]