Click to learn more about author Michele Iurillo. One of the most fascinating things I’ve found at my current organization is undoubtedly the declarative approach. It is something so simple and so powerful. In my first business intelligence endeavors, there were data normalization issues; in my Data Governance period, Data Quality and proactive Metadata Management were the critical points. But […]
Seeing the Forest for the Trees – Cohort Analysis
Click to learn more about co-author Maarit Widmann. Click to learn more about co-author Felix Kergl-Räpple. A marketing campaign or publication of a new release can make numbers of customers boom for a while. But what are the effects in the long run? Do the customers stay or churn? Do any of them return at […]
Self-Serve Advanced Analytics Offers a Collaborative, Empowered Environment
Click to learn more about author Kartik Patel. The use of business intelligence and business analytics is growing in every industry and business function and in companies of every size. In fact, 48% of small and medium-sized enterprise (SME) CIOs responding to a Gartner survey revealed that business intelligence (BI), data, and analytics is one […]
How Effective Data Storytelling Can Improve the Bottom Line
Click to learn more about author Peter Jackson. In an increasingly data-driven world, where companies have recognized the value of building data cultures and developing solid data strategies, too many organizations still have trouble mastering the language of data. Data has real business value. It holds answers to the questions that can give leaders visibility […]
In a Data-Driven Economy, Data “Real Estate” Must Be Modernized
Click to learn more about author Mike Potter. The rush to become data-driven is more heated, important, and pronounced than it has ever been. Businesses understand that if they continue to lead by guesswork and gut feeling, they’ll fall behind organizations that have come to recognize and utilize the power and potential of data. But […]
The Benefits of Servicing Internal Teams Like Clients, and Other Lessons from a CIO/CISO
Click to learn more about author Lenin Gali. The modern business era is being fueled by the digital transformation, inspiring consumers to embrace online experiences that are engaging and highly convenient. This has forced businesses to respond quickly or lose ground to competitors that have already made huge strides digitally. I joined my company four years […]
How E-Commerce Companies Use AI to Power Their Sales
Click to learn more about author Hardik Shah. AI-enabled computer programs can think, learn, and act in particular situations as humans do. When these intelligent programs are applied to machines, they can understand and improve without human intervention. E-commerce is one such everyday use case where merchants are increasing their sales by leaps and bounds […]
Time Series Analysis with Components
Click to learn more about co-author Maarit Widmann. Click to learn more about co-author Daniele Tonini. Click to learn more about co-author Corey Weisinger. Time Series Forecasting is often neglected says Professor Daniele Tonini: “Considering the plethora of articles, applications, web tutorials and challenges on the data science subject that we’re seeing in the last […]
Big Data at 10: Did Bigger Mean Better?
Click to learn more about author Mathias Golombek. If this time 10 years ago you were working in data and analytics, something was about to happen that would go on to dominate a large part of your professional life. I’m talking about the emergence of “big data.” I recently read that the origins of the concept […]
7 Ways Big Data Is Changing E-Commerce
Click to learn more about author Evelyn Johnson. As the volume of data increases every second, so does the need to harness the true potential out of it. Brands, especially the e-commerce marketplaces, are putting their prime focus on utilizing it to achieve greater outcomes. Many e-commerce marketers firmly believe that big data is critical to establishing […]