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Mind the Gap: Data Quality Is Not “Fit for Purpose”

Welcome to the latest edition of Mind the Gap, a monthly column exploring practical approaches for improving data understanding and data utilization (and whatever else seems interesting enough to share). Last month, we explored the rise of the data product. This month, we’ll look at data quality vs. data fitness. Everybody likes a pithy definition. Marketers describe […]

Data Privacy Compliance Is an Opportunity, Not a Burden

The consumer privacy landscape is constantly evolving. Potential regulations like the American Data Privacy and Protection Act (ADPPA), which resemble current laws set forth by the General Data Protection Regulation (GDPR), are keeping marketers on their toes. Meanwhile, other major trends dictating how and when marketers interface with consumer data are on the horizon (such […]

How to Ask Great Questions with a Data Science Lens

When it comes to solving business problems, data scientists understand how crucial it is to formulate the right business question. While it’s easy to get sidetracked by intriguing data trails, the most effective questions are those that align closely with organizational priorities, provide actionable insights, and guide strategic decisions. Here are the key principles for crafting high-impact […]

Cloud Computing and Business Strategy: How to Align for Maximum Impact

Today’s modern business landscape is fiercely competitive, and companies are wielding cloud computing as a strategic weapon to gain an edge. Cloud computing has revolutionized how businesses operate, offering on-demand access to a vast pool of IT resources – storage, servers, databases, networking, and software – all securely delivered over the internet. Imagine ditching expensive […]

From Complexity to Clarity: GenAI Decodes Clinical Trial Data

As AI matures and becomes more integrated into clinical trial operations, generative AI (GenAI) technology is ushering in a new era for clinical research and drug development, redefining the clinical trial landscape and offering a quantum leap in efficiency and precision. This innovative technology streamlines every phase, transforming traditionally time-consuming processes into swift, automated workflows. […]