A recent press release reports, “Braze, the comprehensive customer engagement platform, today announced new features and product expansions to bolster cross-channel capabilities, increase retention and amplify customer loyalty. These include updates to Braze’s automated decision making Intelligence Suite as well the introduction of Braze Predictive Suite, a new lineup of tools which will help brands increase retention using machine learning… The introduction of the Braze Predictive Suite and updates to the Braze Intelligence Suite help marketers gain insight and prompt easier and quicker personalized actions. With Braze Predictive Suite powered by machine learning, marketers will be able to easily build and analyze predictive models and segments to understand churn, behaviors, and purchases, and ultimately better inform customer engagement strategies. The first model designed to predict customer churn is set to become available in February 2020.”

The release continues, “Further, in an effort to create greater cohesion and pave the way for new AI and machine learning feature sets, Braze has refreshed its Intelligence Suite, which leverages automated decision making. Namely, Intelligent Timing, which enables marketers to send messages to customers when they’re most likely to engage, has been reconfigured to provide more ease and greater control over campaigns. This includes the ability to choose a fallback time, classify specific times of day as off-limits to send messages, and more. With Intelligent Timing, marketers are able to achieve a 12 percent lift in email open rates and a 28 percent lift in push open rates.”

Read more at PR Newswire.

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