by Angela Guess

A recent press release out of the company reports, “Baidu, Inc., China’s leading search engine, today announced DuSee, a new augmented reality (AR) platform developed for smartphones. DuSee will be integrated into Baidu’s flagship platform apps, such as the Mobile Baidu search app, which has a vast user base of hundreds of millions of monthly active mobile users. DuSee is a collaboration between Baidu Research’s Institute of Deep Learning (IDL) and Baidu’s search products, sales and marketing teams. It is the culmination of a 3D vision research project that began nearly two years ago. The DuSee platform can be used for a range of applications, including interactive advertising and marketing. For example, Baidu has developed DuSee-based solutions for: The All New Mercedes-Benz E-Class Long Wheelbase search engine marketing campaign; and Ultra DOUX, a new individual natural hair care brand of L’Oreal China.”

The release goes on, “The announcement was made at the 2016 Baidu Smart Marketing Solutions Conference, held today in Beijing. At the event, Andrew Ng, Chief Scientist of Baidu, described how DuSee leverages artificial intelligence (AI) technologies. ‘DuSee is a natural extension of Baidu’s AI expertise. The platform uses sophisticated computer vision and deep learning to understand and then augment a scene,’ said Dr. Ng. ‘The path to better AR is through better AI.’ Rather than building the specialized goggle hardware traditionally used in augmented reality and virtual reality applications, Baidu has focused on developing advanced software that leverages existing smartphone hardware.”

Read more at Marketwired.

Photo credit: Baidu