Click to learn more about author Kevin McGirl. We live in a data-driven world, and that means that all businesses should be able to make informed management decisions based on quantifiable research and analysis of any internal or external forces that can impact the business. Accordingly, sales data forecasting – while far from a crystal […]
Why Sales and Marketing Teams Should Have a Role in Data Governance
Click to learn more about author Kevin McGirl. Data occupies a curious place for many sales and marketing teams: they will happily and readily acknowledge its importance, but also treat it as the exclusive preserve of the IT department and the specialists therein. They’re happy to make use of insights, but getting to know the […]
Three Business Benefits of Data Visualization
Click to learn more about author Kevin McGirl. Data Visualization isn’t a new concept, but it has evolved over time. Maps, charts and diagrams have been presenting complex information in a graphical or pictorial format, in one way or another, for hundreds of years – and the process has only improved. When information is represented […]