Click to learn more about author Jonathan Lee. In my last column for DATAVERSITY I sought to define the concept of a Customer Data Platform (CDP), noting that a CDP “creates a comprehensive view of each customer by capturing data from multiple systems.” What I didn’t do however, was to delve into a discussion of […]
What is a Customer Data Platform?
Click to learn more about author Jonathan Lee. In the past year and a half DATAVERSITY readers have been exposed to new Customer Data Platform (CDP) offerings from vendors like BlueConic, RedPoint Global, and others. But what is a CDP? First introduced around 2013, CDP is a concept defined by the Customer Data Platform Institute […]