Click to learn more about author Jason Lark. Data is big news these days. Tech behemoths like Google and Facebook make a lot of money from our data, and people are growing increasingly aware of how valuable their data is to companies of all sizes. But as data becomes increasingly valuable for companies, consumers are starting […]
Unlocking the Power of First Party Data
Click to learn more about author Jason Lark. The popular sentiment is that ‘data is king’, and it’s not exactly wrong – but when it comes to customer data, marketers should always follow the rule of quality over quantity. Data can be valuable for your business, but only when it’s actionable and its insights can be […]