In a recent conversation with one of our customers, my team uncovered a troubling reality: Poor data quality wasn’t just impacting their bottom line but also causing friction between departments. In one instance, they explained how their marketing team could not run a campaign on time because they had to wait for the IT team […]
Data Quality is Not a Goal — It’s a Mindset!
Click to learn more about author Farah Kim. Although companies are insight-starved and are investing huge amounts of money in setting up data collection and storage infrastructure (tales of data lakes!), they are unable to formulate a Data Quality plan. In my experience working with enterprise-level clients, the reason behind this is simple — Data […]
Why Data Quality is Not an IT but a Business Problem
Click to learn more about author Farah Kim. In a particularly intense weekly meeting, team leads from sales, marketing, IT, and finance were debating on the poor quality of data captured in the company’s new CRM system. Almost 40% of the data captured was defective – fake email addresses, missing information, invalid addresses, and so […]