According to a new press release, “Aurora Mobile Limited, a leading mobile developer service provider in China, today announced that it has launched a mini program version of its product iAPP which provides mobile internet companies and investors with real-time data and deeper insights into market trends to help them make better business decisions. The mini program version of iAPP offers various big data and analytical functions including tracking and detailed real-time data on emerging trends and dynamics of other mini programs.”

The release goes on, “Clients can easily log in and view mobile app and mini programs DAU data in real-time and sort by industry, DAU, monthly DAU growth and many other operational indicators. Leveraging Aurora Mobile’s cutting edge data analytics capabilities, clients will also be able to quickly compare the competitive dynamics and performance of various or individual mini programs in terms of DAU and average DAU over different periods allowing clients to easily adjust and improve their operating strategy in a very targeted manner.

Mr. Fei Chen, Co-Founder and President of Aurora Mobile, commented, “We are excited to launch a new and innovative mini program version of iAPP which I am confident will allow our clients to make better business decisions in real-time. Mini programs have been growing rapidly and have become one of the hottest marketing channels in China. Leveraging the big data analytics functions of our iAPP mini program, mobile internet companies will be able to refine their mini program operating strategies in real-time and better position themselves in the market. In addition, we believe this mini program will create significant value for investors seeking new market opportunities by closely tracking industry dynamics.”

Read more at Globe Newswire.

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