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About the Webinar

Master data is a key to digital transformation. All transformative projects require master data and usually many subject areas. Yet the uptake is not where it should be when considering how enterprises could be benefitting with MDM. This is due to several misconceptions.

MDM is crucial to data and business success so in this session, we will identify and dispel those misconceptions.

About the Speaker

William McKnight

President, McKnight Consulting Group

William McKnight has advised many of the world’s best-known organizations. His strategies form the information management plan for leading companies in numerous industries. He is a prolific author and a popular keynote speaker and trainer. He has performed dozens of benchmarks on leading database, data lake, streaming, and data integration products. William is the #1 global influencer in data warehousing and master data management, and he leads McKnight Consulting Group, which has twice placed on the Inc. 5000 list.

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