by Angela Guess

According to a recent press release, “Anexinet Corporation, a leading provider of digital, analytics and hybrid IT solutions, today announced its ListenLogic Omni-Channel Analytics Platform. The new offering allows enterprise organizations to capture and analyze customer intelligence through various data sources such as call center recordings, email, chat, text and CRM information, and correlates it to unlock behavioral patterns that reveal a deeper understanding of customer experiences while improving retention rates and helping solve operational challenges.”

The release continues, “Omni-Channel Analytics is the evolution of Anexinet’s ListenLogic offering — a social media analytics and insights solution for Fortune 500 enterprises that has led the industry gaining insight from unstructured data. The company has expanded ListenLogic’s analytics capabilities to now encompass a ubiquitous, omni-channel approach that reaches into seemingly irrelevant and isolated datasets to reveal specific purchasing patterns and associated details through vivid, graphical dashboard displays.”

Brad Hokamp, CEO of Anexinet, commented, “Gaining business intelligence through analytics has always been critically important to understanding customer experiences at the strategic and tactical level… We have taken this approach one step further and developed Omni-Channel Analytics with machine learning techniques, to become a crucial tool for understanding how to engage with customers, predict the likelihood of future purchases, and formulate a better approach to product development and service and support.”

Read more at Marketwired.

Photo credit: Anexinet