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About the Webinar

Analytics plays a critical role in supporting strategic business initiatives. Despite the apparent value of providing the data infrastructure for these initiatives, many executives question the economic feasibility of business intelligence and analytics. This requires information professionals to calculate and present the business value in terms business executives can understand.  

Unfortunately, most IT professionals lack the knowledge required to develop comprehensive cost-benefit analyses and return on investment (ROI) measurements. 

This session provides a framework to help IT professionals research, measure, and present the economic value of a proposed or existing analytics initiative. The session will provide practical advice about how to calculate ROI, the formulas in use, and how to collect necessary information. 

About the Speaker

William McKnight

President, McKnight Consulting Group

William McKnight has advised many of the world’s best-known organizations. His strategies form the information management plan for leading companies in numerous industries. He is a prolific author and a popular keynote speaker and trainer. He has performed dozens of benchmarks on leading database, data lake, streaming, and data integration products. William is the #1 global influencer in data warehousing and master data management, and he leads McKnight Consulting Group, which has twice placed on the Inc. 5000 list.

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