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About the Webinar

Data Quality is an elusive subject that can defy measurement and yet be critical enough to derail any project, strategic initiative, or even a company. The data layer of an organization is a critical component because it is so easy to ignore the quality of that data or to make overly optimistic assumptions about its efficacy. Having Data Quality as a focus is a business philosophy that aligns strategy, business culture, company information, and technology in order to manage data to the benefit of the enterprise. It is a competitive strategy.

However, you can’t improve what you can’t measure. We need a means for measuring the quality of our data. Abstracting quality into a set of agreed-upon data rules and measuring the occurrences of quality violations provides the measurement in the methodology.

About the Speaker

William McKnight

President, McKnight Consulting Group

William McKnight has advised many of the world’s best-known organizations. His strategies form the information management plan for leading companies in numerous industries. He is a prolific author and a popular keynote speaker and trainer. He has performed dozens of benchmarks on leading database, data lake, streaming, and data integration products. William is the #1 global influencer in data warehousing and master data management, and he leads McKnight Consulting Group, which has twice placed on the Inc. 5000 list.

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