According to a recent press release, “On Monday, the CEOs of Adobe, Microsoft and SAP introduced the Open Data Initiative at the Microsoft Ignite conference. Together, the three longstanding partners are reimagining customer experience management (CXM) by empowering companies to derive more value from their data and deliver world-class customer experiences in real-time. In today’s world, data is a company’s most valuable asset. However, many businesses struggle to attain a complete view of their customer interactions and operations, because they are unable to connect information trapped in internal silos. At the same time, important customer information also resides in external silos with intermediary services and third-party providers, limiting a company’s ability to create the right connections, garner intelligence and ultimately extract more value from its own data in real time to better serve customers.”

The release goes on, “Companies around the world use software and services from Adobe, Microsoft and SAP to run product development, operations, finances, marketing, sales, human resources and more. Today, Adobe, Microsoft and SAP are joining forces to empower their mutual customers with the Open Data Initiative, which is a common approach and set of resources for customers based on three guiding principles: (1) Every organization owns and maintains complete, direct control of all their data. (2) Customers can enable AI-driven business processes to derive insights and intelligence from unified behavioral and operational data. (3) A broad partner ecosystem should be able to easily leverage an open and extensible data model to extend the solution.”

Read more at Microsoft.com.

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