A recent press release reports, “Absolutdata, a leading data analytics firm, today announced that they have embedded IBM Watson services into their NAVIK AI Platform to help companies build an Intelligence Stack across Sales and Marketing functions. The Watson enhanced NAVIK AI Platform combines data, analytics and technology to optimize decisions on an ongoing basis without having to build a data science team while the NAVIK AI Sales Solution delivers dramatic improvements in sales and marketing effectiveness. The benefits seen include salesforce effectiveness, customer targeting, campaign management and optimized decision making across industries.”

Dr. Anil Kaul, Co-founder and CEO of Absolutdata, commented, “Many of our global clients are interested in achieving the business transformation that AI can deliver… Yet they struggle with the best approach to start, and how to get the promised scalable business impact. IBM Watson AI can deliver results quickly, economically and at a scale that gets noticed at the board level.” Dr. Kaul adds, “We are in the early stages of companies building their intelligence stack and NAVIK enables our clients to develop a strategic competitive advantage that will last a long time.”

The release adds, “Integrating IBM Watson with Absolutdata’s NAVIK AI platform and services allows clients to utilize analytical frameworks and natural language processing to mine existing sales data. As a result, clients are better poised to identify hidden revenue streams, run hyper-personalized campaigns at scale and derive deeper business insights, compared to traditional methods of resource-based analytics and model development. This will help businesses enhance productivity, eliminate manual intervention and access huge data sets in real time, which was not possible earlier.”

Read more at PR Newswire.

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